As a co-founder of Sinasoid, it’s impossible to summarize my role in a single title. Some days I’d scrub toilets, some days I’d be working on technical schematics for next-gen audio tech. However, the work that truly shaped me as a professional was branding and design.

In a market dominated by archaic design language, the Sinasoid brand attracted a new, young, and dedicated fanbase to a boutique product that had formerly only appealed to serious gear collectors and audiophiles.

To this day, Sinasoid maintains its market positioning as the premier retailer for custom industrial grade audio cabling; I’m proud of how far this passion project has gone, even beyond my departure.


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