Two-term former Senator Mike Gravel was drafted by two teenagers to run a presidential protest campaign against the American war machine. I had the incredible honor of joining the campaign as a senior advisor.
I managed all brand, social, web, and programmatic creative assets across 50 state-level operations, as well as personally producing all of the major creative assets for the national campaign, including the website and logo.
The goal of the Gravel campaign was to be disciplined in our messaging and unrestrained in our execution. I wanted every creative asset that came out of this campaign to make people look twice and look closer.
I believe we achieved that goal.
I produced all the creative social assets for the national campaign accounts. By the time we suspended the campaign, our follower totals neared a cumulative 170,000 across Twitter, Instagram, and Facebook — all gained within a four month period.